Ellen Reese is a strategic partner to visionary founders, CEOs, and brands building what’s next.
As the founder of Bye Design, she helps high-growth companies clarify, elevate, and scale their brands — through thoughtful strategy, standout design, and systems that actually work.
With over a decade of experience across tech, hospitality, wellness, entertainment, and social impact, Ellen has built brand identities, websites, and campaigns for multimillion-dollar startups, global hospitality groups, and world-changing nonprofits. Her work blends business intelligence with creative instinct — transforming complex ideas into intentional design that drives connection, growth, and longevity.
More than just a designer, Ellen is a brand strategist, marketing mind, and trusted advisor. She’s known for seeing what others miss, asking the right questions, and making the entire process feel clear, collaborative, and sharp from start to finish.
Like every entrepreneur, my path has not been linear, and I’m so thankful for every twist and turn.
The pivots, the pressure, the wins and the setbacks have all shaped how I lead, create, and collaborate. That lived experience lets me see past the surface to what you’re really carrying: the urgency, the ambition, the responsibility.
I’m not here to hand down advice from a pedestal. I’m in it with you, sleeves rolled up and eyes on the long game. Growth isn’t only about scaling quickly. It’s about scaling intentionally, with the right people beside you. My role is to bring clarity, structure, and momentum, and to equip you with the tools and confidence to lead in your own way.
The name “Bye Design” is a statement of intent.
It nods to the phrase “it’s by design,” a reminder that meaningful brands aren’t built by accident. They’re built with purpose, strategy, and clarity. The “E” is personal. It stands for Ellen, a quiet signature woven into everything I create.
Bye Design exists to help founders lead with intention, show up with confidence, and build what they were meant to build: on purpose, and by(e) design.