A woman with long brown hair wearing a light-colored turtleneck top, looking at the camera with neutral expression, in a studio setting.

ELLEN REESE

Founder of Bye Design

I lead creative direction and strategic execution across brand, digital, and growth.

ellen@itsbyedesign.com

Creative Direction
Brand Strategy & Identity
Web & Digital Experience
Social & Performance Creative
Merchandise & Product Design
Campaign Development
Content Systems

Elegant restaurant interior with pink tufted banquette seating, wooden tables, large decorative red flowers, and a bar area with bottles on illuminated shelves.

Koi Restaurant & Lounge

Hospitality · 2023 — Present

Creative Direction
Social & Performance Creative
Content Systems
Web & Digital Experience

Ongoing partnership supporting a multi-location hospitality brand with locations in Los Angeles and New York. Work spans digital advertising, reservation platforms, web oversight, review management, and social content — ensuring brand consistency, performance, and clarity across every customer touchpoint tied to discovery and booking.

Person with curly hair wearing an orange jacket with the message 'GOD IS GOOD ALL THE TIME' on the back, leaning against a white car in a dimly lit garage.

Forrest Frank

Music & Entertainment · 2023 — 2024

Merchandise & Product Design

Merchandise design for a high-visibility artist with a global audience.

Designed a focused run of apparel and accessories aligned with the artist’s brand and audience. Work prioritized speed, clarity, and taste — delivering merchandise that felt intentional, recognizable, and true to the artist’s identity.

Computer monitor on a wooden desk displaying a healthcare website about mobile diagnostic imaging, with a keyboard and mouse in front.

BioTech X-ray Inc.

Healthcare · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience
Content Systems
Social & Performance Creative

Brand and digital systems for a national healthcare organization.

Led a full website redesign and continue to support ongoing digital updates, content development, and brand alignment across platforms. Work includes blog writing, quarterly reviews, social media direction, and the creation of internal and external materials — ensuring clarity, consistency, and credibility in a regulated industry.

Exterior of the Koi Resort hotel at dusk, with palm trees, plants, and a driveway leading to the entrance.

KOI Resort Saint Kitts

Hospitality · 2023 — Present

Social & Performance Creative
Web & Digital Experience
Content Systems

Digital growth and performance creative for a luxury resort destination.

Ongoing work across paid media, travel and booking platforms, website oversight, and social content. The focus is alignment — ensuring that brand, performance, and guest experience remain cohesive across digital channels that drive visibility and bookings.

The Cutting Edge Salon

Beauty & Wellness · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience

Brand and digital redesign for a legacy salon.

Led branding, website design, and digital strategy for a long-standing salon brand. The work modernized the visual identity and online presence while preserving the brand’s history and client loyalty.

A silver laptop on a small round table with a gold frame, displaying a webpage with a black background and white text. The background features a tiled wall.

Radiical Systems

Social Impact & Technology · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience
Campaign Development
Content Systems

Brand and digital foundation for a systems-driven venture studio.

Developed brand identity, website, creative assets, social strategy, and email marketing to support a future-focused organization addressing complex global challenges. The work established clarity, structure, and consistency across digital channels.

Land Desired Sun

Wellness · 2025

Brand Strategy & Identity
Web & Digital Experience

Brand identity and website for a wellness studio and lifestyle brand.

Created a cohesive brand system and digital presence aligned with modern wellness culture. Work focused on tone, visual clarity, and experience — laying a foundation for growth.

Large black billboard with white text that reads 'LUNECHIEF' and additional details about the barber shop, including location in Waco, Texas, social media handle, and the year since 2013.

Lunechified

Retail · 2024

Brand Strategy & Identity
Merchandise & Product Design

Brand identities and merchandise for a multi-brand retail concept.

Developed brand identities for Lunechified, Lunechified Kidz, and Lunechiano — alongside merchandise design for each line. The work established distinct but cohesive systems across product and brand touchpoints.

Person sitting in blue jeans holding a smartphone displaying a green and white app interface.

Good Standing

Social Impact & Technology · 2023 — Present

Brand Strategy & Identity
Web & Digital Experience
Content Systems
Social & Performance Creative
Campaign Development

Brand, platform, and content systems for a social-impact tech organization.

Ongoing work across app and podcast platforms, studio design, branding, websites, social content, advertising, and marketing strategy. The role spans vision, structure, and execution — supporting a growing ecosystem connecting people, organizations, and action.

Open laptop with black keyboard and silver exterior, displaying a content style guide and photos of a woman on a green surface.

Damier Diamond

Beauty, Hair & Retail · 2023

Brand Strategy & Identity
Campaign Development
Content Systems

Developed brand identity and launch strategy for a multi-category retail brand spanning hair products and fashion. Work included visual direction, social templates, and a year-long rollout plan — establishing a cohesive foundation across product lines and brand touchpoints.

Concise View / Expanded View

Selected engagements.
New projects considered selectively.